Last updated: 13 July 2026
Data controller: New Line Fashion SARL
Registered address: Km 5, Route de Tétouan, 90000 Tangier, Morocco
Tax identification number (ICE): 000067195000023
Contact email: adil@newline-fashion.com
Where European data protection legislation applies:
Representative in the European Union: [COMPLETE WHERE LEGALLY REQUIRED]
2. Applicable legislation
Personal data shall be processed in accordance with:
Moroccan Law No. 09-08 concerning the protection of individuals with regard to the processing of personal data.
Regulation (EU) 2016/679, the General Data Protection Regulation or GDPR, where applicable because products or services are offered to individuals located in the European Union or because the processing is otherwise subject to this regulation.
Any other applicable data protection and electronic commerce regulations.
3. Personal data we may collect
Depending on the user’s relationship with New Line Fashion SARL, the following categories of personal data may be processed:
Identification and contact details
Name, surname, address, country, email address, telephone number and company details.
Enquiry information
Information provided through forms, email, telephone, WhatsApp or other communication channels.
Customer and order information
Delivery and billing address, products ordered, order history, incidents, returns and communications related to purchases.
Financial and transactional information
Information relating to payments, invoicing and transactions.
Where applicable, full payment card details shall be handled directly by the payment service provider and shall not be stored by New Line Fashion SARL unless expressly stated otherwise.
Technical and browsing information
IP address, device identifiers, browser, operating system, pages visited, date and time of access and information obtained through cookies or similar technologies.
Marketing communication information
Preferences, consent records and interactions with emails, promotions or advertising campaigns.
4. Purposes and legal bases for processing
Responding to enquiries and requests
Personal data shall be used to respond to questions, requests for information, quotations or communications.
Legal basis: the user’s consent and the implementation of pre-contractual measures requested by the user.
Managing orders and commercial relationships
Personal data shall be used to process orders, payments, invoices, deliveries, returns, incidents and after-sales support.
Legal basis: performance of a contract or implementation of pre-contractual measures.
Complying with legal obligations
Personal data may be processed to comply with accounting, tax, administrative, commercial or consumer protection obligations.
Legal basis: compliance with legal obligations.
Sending marketing communications
Where the user has provided consent, New Line Fashion SARL may send news, promotions, commercial information and communications relating to products or services.
Legal basis: consent.
Where a previous commercial relationship exists, communications concerning similar products or services may be sent where permitted by law. Users may object at any time.
Protecting the Website and preventing fraud
Technical information may be processed to ensure Website security, detect unauthorised access, prevent fraud and protect the rights of New Line Fashion SARL.
Legal basis: legitimate interest in maintaining security and preventing unlawful activities.
Analysing Website performance
Where the user has accepted the relevant cookies, Website usage may be analysed to generate statistics and improve content and services.
Legal basis: consent.
5. Mandatory nature of certain data
Fields marked as mandatory in Website forms are required to process the relevant request.
Where users do not provide the required information, New Line Fashion SARL may be unable to respond to their enquiry, process an order or provide the requested service.
Users guarantee that the information they provide is true, accurate and up to date.
6. Recipients of personal data
Personal data may be disclosed to or accessed by:
Website hosting, email and technology service providers.
Transport, logistics and courier companies.
Payment service providers and financial institutions.
Invoicing, accounting, advisory and administrative service providers.
Customer service, marketing and communication platforms, where authorised.
Legal advisers, insurers and auditors.
Public authorities, administrative bodies and courts where legally required.
These service providers may only process personal data in accordance with the instructions of New Line Fashion SARL and for the purpose of providing the contracted services.
7. International data transfers
Due to the location of New Line Fashion SARL and the possible use of international technology providers, personal data may be processed or stored outside the user’s country of residence.
Where required, the safeguards established under the applicable legislation shall be implemented, including CNDP authorisations, contractual clauses, data processing agreements, adequacy decisions or other legally recognised mechanisms.
The final list of providers and countries involved must reflect the technology services actually used by the Website.
8. Data retention periods
Personal data shall be retained for the following periods:
Enquiries: for as long as necessary to respond and follow up.
Customers and orders: for the duration of the contractual relationship and any subsequent statutory periods.
Invoicing: for the periods required under accounting and tax regulations.
Marketing communications: until the user withdraws consent or requests to unsubscribe.
Cookies: for the period specified in the Cookie Policy.
Complaints and claims: for as long as necessary to address them and until the relevant limitation periods have expired.
Once the applicable retention periods have ended, the data shall be deleted or blocked where necessary to address potential legal liabilities.
9. Data protection rights
Users may request:
Access to their personal data.
Rectification of inaccurate or incomplete data.
Objection to certain processing activities.
Withdrawal of consent previously provided.
Where the GDPR applies, users may also request:
Erasure of their personal data.
Restriction of processing.
Data portability.
Not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects.
To exercise these rights, users must submit a request to:
Contact email: adil@newline-fashion.com
Postal address: New Line Fashion SARL, Km 5, Route de Tétouan, 90000 Tangier, Morocco.
The request must specify the right the user wishes to exercise and include the information necessary to verify their identity. Additional documentation may be requested where reasonable doubts exist regarding the user’s identity.
10. Complaints
Users may submit a complaint to the Moroccan National Commission for the Control of Personal Data Protection, CNDP.
Where the GDPR applies, users may also submit a complaint to the data protection authority of the European Union Member State in which they reside, work or believe an infringement has occurred.
11. Marketing communications
Each marketing communication shall include a simple and free mechanism for unsubscribing.
Users may also withdraw their consent by sending an email to : adil@newline-fashion.com with the subject line “Unsubscribe from marketing communications”.
Withdrawal of consent shall not affect the lawfulness of any processing carried out before consent was withdrawn.
12. Children’s data
The Website’s services are not specifically directed at minors.
New Line Fashion SARL shall not knowingly collect personal data from minors without the authorisation of their parents, guardians or legal representatives where such authorisation is required.
Where it is discovered that data relating to a minor has been collected without the relevant authorisation, reasonable measures shall be taken to delete it.
13. Security
New Line Fashion SARL shall implement reasonable technical and organisational measures to protect personal data against loss, destruction, alteration, unauthorised access or improper disclosure.
However, no Internet-connected system can guarantee absolute security.
14. Third-party links and services
The Website may include links, buttons, maps, videos, payment gateways, social media features or services operated by third parties.
These third parties may process personal data in accordance with their own privacy policies. Users should review those policies before using their services.
15. Amendments
This Privacy Policy may be updated to reflect regulatory, technical, commercial or data processing changes.
The version in force shall be the version published on the Website, together with its latest update date.
16. Notification to the CNDP
Data processing activities carried out through the Website shall be subject to any declarations, authorisations or international transfer requirements imposed under Moroccan law.
CNDP declaration receipt or authorisation number: [COMPLETE ONCE OBTAINED]