This preventive approach minimizes production risks and guarantees stability in bulk production.
Over decades of activity, New Line has built long-term relationships with leading European fabric and trims suppliers.
Our company is recognized for its technical standards, structured processes and reliable collaboration — enabling smooth coordination, consistent sourcing and mutual trust across the supply chain.
At New Line, our objective is not to multiply clients — but to build lasting partnerships.
We work with a selected number of brands to ensure focus, consistency and dedicated attention to each collaboration.
We believe that premium manufacturing requires continuity.
Understanding a brand’s fit, construction standards and quality expectations takes time — and that knowledge is what guarantees stability season after season.
Our role is not only to produce garments, but to safeguard product integrity, protect brand reputation and ensure reliable delivery — collection after collection.
Based in Tangier, New Line Fashion was founded in 1989 by Meki El Azouzi, a respected and well-known figure in the Moroccan textile and fashion industry.
With over five decades of experience, Meki built the company on strong values: reliability, craftsmanship, long-term partnerships and deep technical knowledge of garment construction.
Today, the company is led by Adil El Azouzi, representing the new generation of leadership. Having grown within the business, Adil has inherited not only the expertise and know-how of his father, but also the culture of precision, commitment and respect for clients that defines New Line.
This combination of legacy and modern vision allows New Line to operate with both experience and structure — blending traditional garment expertise with contemporary production standards and an international business mindset.